New Website Launched to Auction Bonds Online
-- Bonds4Sale.com Billed as “eBay® for Bonds” --
MIAMI--(BUSINESS WIRE)--J.W. Korth/Shop4Bonds, an electronic securities brokerage firm, announced today the launch of a new web-based trading portal for quickly and easily selling bonds online. Bonds4Sale.com (www.Bonds4Sale.com) provides individual investors, institutional portfolio managers and financial advisors an easy and transparent way to sell bonds in real-time at optimal market prices. Sellers can initiate an auction by posting the number of bonds they wish to sell, along with their affiliated CUSIP (a 9-digit identifier number used in facilitating and settling securities trades).
Sellers have complete control over the auction and can customize the individual sales to run between 30 minutes to 24 hours. Once the lot of bonds is posted for sale, an email is immediately forwarded to hundreds of U.S.-based financial advisors and institutions, announcing the auction. Interested parties respond by offering a price. Bond holders are able to monitor bids and execute transactions at any time and make a complete record of their activities.
In addition to being a tool for individual investors, the site also assists financial professionals in complying with the Financial Advisors Act and NASD Rule 2320. Collectively referred to as “best execution” practices, these rules require financial professionals to generally execute transactions for the best available price. By automatically tracking every bid submitted, Bonds4Sale.com can assist users in staying within SEC and NASD guidelines for their clients.
Bonds4Sale.com was initiated to alleviate the difficulty of selling bonds. Most investors believe that once they owned a bond, they were locked in until its maturity however, the new site enables trading of bonds just like stocks. As a result, investors can now buy bonds with longer maturities, earn higher interest rates and sell them whenever they choose. “Bonds4Sale.com emphasizes and enables this new freedom,” says Michael Puch, Managing Director of Trading for J.W. Korth/Shop4Bonds, which operates the Bonds4Sale site.
A baby-boomer himself, James Korth, Managing Partner of J.W. Korth/Shop4Bonds notes, “The current 'do-it-yourself' generation of individual investors wants to take investing into their own hands and Bonds4Sale.com makes that possible. In this low interest rate market, a large percentage of the hundreds of billions of bonds in retail accounts can be sold at a profit with significant tax savings, a fact most investors are unaware of.”
For more information about Bonds4Sale.com or Shop4Bonds.com or for a demo of the sites, please contact Tim Barello at 212-752-8338 or visit Bonds4Sale.com
About J.W. Korth/Shop4Bonds
J.W. Korth/Shop4Bonds is a securities broker dealer founded in 1982. Through its unique, patent pending internet bond execution platform, the firm maintains the largest and lowest priced publicly available inventory of bonds on its Shop4Bonds and Bonds4Sale websites. Clients of J. W. Korth receive the same wholesale prices as over 500 bond dealers across the US and pay low fees for execution. With more than 45,000 bond offerings each day, clients can choose to buy or sell municipal, corporate, foreign, treasury, certificates of deposit and zero coupon bonds.
For more information, call (800) 454-1628 or visit <http://www.shop4bonds.com>.

